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The Federal Marketing Alliance understands from experience that the
best technology does not always get implemented unless funds are identified
and then secured by the agency desiring to make the acquisition. If
an agency can consolidate existing programs into a robust single system,
or more cost effective service, then justification for an acquisition
is easier. If an agency has funding available, the Business Case Analysis
(BCA) for the acquisition must be solid and the return-on-investment
(ROI) significant. However, in some cases that may not be enough.
The
FMA, through experience, knows that solid alternatives exist…"get
it funded yourself". On programs that have the propensity to
be highly visible Homeland Security or Defense related, or where
the BCA and ROI justify a major overhaul of current practices, the
FMA has partnered with several key Washington lobbyists on both
sides of the isle to position our clients favorably with those lawmakers
who influence and approve budget requests. Lobbying can have an
immediate impact on your company’s visibility both on Capitol
Hill as well as the Government agency you are marketing to. It gets
your company’s project right to the ultimate decision-maker
very quickly.
So,
whether we are crafting a government affairs strategy, getting a
message out to key decision makers and opinion leaders, or marketing
a product to the federal government, the FMA offers the knowledge,
expertise, relationships, and quality services that are not typically
found consolidated into one company.
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