November 2008:
FMA re-introduces Business Development Alliances

The Federal Marketing Alliance (FMA) is resurrecting the concept that got us successfully started in the Federal sector ten years ago. In January of 1998, we established a “Healthcare Alliance”. This alliance consisted of bringing together several groupings of companies in a synergistic way, not a competitive one, for the purposes of marketing their products and services in the Defense/Federal healthcare sector. The original concept was to:
1) create a more aggressive business development program enabling companies, regardless of size, to target larger opportunities;
2) generate higher visibility to program managers, procurement officials and contracting officers in the Federal sector; and
3) reduce the cost of business development by spreading it across multiple companies.
The Healthcare Alliance was a very successful way for the FMA to introduce its capabilities and the capabilities of its clients. Over time, many alliance members opted to become more traditional clients and the concept was phased out in 2001.

Now, in 2008 with growing economic uncertainty upon us, it makes sense to re-introduce a successful business model. We need to get back to the basics because they matter. However, unlike 1998, the FMA today has ten years experience and has garnered over $157 million in contracts for our clients. Today we offer a wide range of consulting services designed to enhance your company’s abilities in Business Development, Contracting, Program Management, Lobbying and Contract Funding. Visit our website, www.federalmarketing.com for more specific information on these services.

The re-introduced alliance concept will be in the form of “Business Development Alliances” (BDAs). These alliances will consist of two to three companies that have synergistic capabilities and can work non-competitively to market as a team, depending on opportunities. These alliances will also be carefully scrutinized and agreed upon by our members. Our goal is to complement each alliance with a strong past performance, SBA 8(a) or other certification and established relationships with major Prime contractors. In this way we make each Alliance a strong competitor and market their strengths aggressively. The value proposition is that participating alliance members can have their government business development expenses cut by two thirds. In today’s uncertain economy, it is a solid “ROI” as the government is going to be a consistent and steady customer in the years to come.

Our Business Development Alliances (BDAs) will include the following sectors:

· Healthcare
· Management/Administrative
· Distance Learning
· Engineering
· Communications
· Information Technology
· Logistics
· Law Enforcement/Security
For more information or to see if a BDA is available for your company, call the FMA.